The Right to Food, Defined

Belo Horizonte declared that every citizen has a right to food, and everyone in the community seems to support this idea and to help make it happen. The government, the market and the people all have a responsibility of ensuring this right for all citizens. Aranhas argues that if you work with food as a basic right and not as a donation, then you can get the whole population involved in supporting this right for every citizen to have healthy food.

Their marketing efforts included a TV ad (shown in the "Silent Killer" documentary) and billboards (and maybe other things, too--that's all I know of so far).

They defined this right to food as having access to healthy food, and not just to any kind of food:
"Healthy food has to be nutritious, supplied sanitarily, not contaminated, and it has to guarantee people's survival--in all phases of their lives--and has to be produced in a sustainable manner; we can't be polluting the environment," says Aranhas.

Brazil really promotes the organic farmers' distribution of food to the impoverished. They are currently talking with farmers to encourage more of them to become organic farmers to help the environment and to help drive organic prices down.


Ideas of how we can get involved:
--Research how Brazil marketed the idea of food as a basic right to the population to find out how we can get people behind this idea in our community
--Talk to city officials and food bank people to get their feedback and support for carrying this out in our community

Questions:
--How long did it take for this idea to become fully supported by the Brazilian community?
--How can we contact Adriana Aranhas to find out if we can use the same TV spot in our community? It's a wonderfully done spot.